News

Diemersdal Increases its Focus on Research and Technology

Pioneering wine estate Diemersdal has contracted Dr Carien Coetzee, an experienced wine researcher and scientist, to assist this Durbanville winery in improving its technical and scientific capabilities aimed at continuing to produce cutting-edge w


In the Slipstream of the Strong Brand

Brand owners often see strong brands in their category as the unobtainable goal and unbeatable competition, but the small brand can not only learn from strong brands, strong brands can also provide a very good slipstream.

The stron


Trading Up

As long as I can remember, trading up has been the number one challenge for South African wine. More than green pepper Sauvignon Blanc and burnt rubber Pinotage, being recognised for our quality, rather than being cheap and cheerful has been a cons